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What Feature Can Join Offline Business Systems Data with Online Data Collected by Google Analytics?

by Jannifer Aniston
What Feature Can Join Offline Business Systems Data with Online Data Collected by Google Analytics?
  • AdWords Linking
  • User ID
  • Data import
  • Goal tracking

The right Answer is Data Import.

What Feature Can Join Offline Business Systems Data with Online Data Collected by Google Analytics?

Data Import is the perfect feature to join offline business systems data with online data collected by Google analytics.


Business owners who cannot manage the data import process on their own can use the Google Analytics Data Import feature. This allows users to add offline business systems data, like authors of articles and categories, with online analytics for better analysis results.

For example, if you run a blogging website with different author names and published article dates/categories.  But, it is beneficial for your marketing strategy and provides more accurate reporting information rather than manually entering all this info into google analytics which may be time-consuming or confusing at times.

What Is Data Import?

Google Analytics gives businesses the power to merge business data with their online customer behavior. With this, users can gain better insight into how various marketing channels affect their bottom line and the overall performance of a company.

Why Should You Use Data Import?

Business owners need to take care of many aspects related to their business. Data is one important aspect, and online presence has become increasingly significant nowadays as well. Google Analytics is a tool that helps you monitor your business data collection. If you are using various tools and systems for running your company, it’s necessary to manage all the collected information. Google Analytics makes this simple because it has many benefits, including collecting external data from its online sources.

It helps you to accumulate all the necessary data in one place. It makes it easier to analyze and manage as well since both online and offline are tallying side-by-side.

What Types of Data Can You Import?

  • Extended data import
  • Hit-data import
  • Summary data import

How does it Work?

There are a few steps that must be followed when importing data from one system to another. So, these include identifying the source and destination of your import, mapping fields between systems, or creating new ones. In addition, setting up filters for only certain records imported into one’s account, scheduling imports to avoid delays at peak times such as end-of-day processing, and testing an initial batch before running it through completely. Hence, you know what you will see afterward.

For someone moving information from their existing accounts onto a platform run by this particular company, several different things need to happen. First, they should make sure that it’s clear where each record belongs, and if changes are needed, like adding or updating anything, they can do so as well.

How Can You Import Data in Data Import?

Data Import allows you to import a file with data into the Data Cloud. This may be accomplished by inputting an email address and waiting for your fresh data set to come in your inbox, or by browsing URLs of files posted on social media sites like Twitter.

Data Import is a tool used when creating surveys or forms where users must submit their information online instead of filling out hard copies (or paper). Then the user will create questions about different topics using question types like rating scales and multiple-choice selections. These options may also include open-ended text responses, which allow more complex answers from participants than selecting pre-made choices would provide them with. Once all input is gathering, it requires uploading this content onto the cloud.


Google Analytics has many features that will help you track the success of your business. One such feature is their Data Import Tool which enables offline data synced with online datasets collected by Google Analytics. The integration allows marketers and managers to measure ROI, conversion rates, campaign effectiveness, and customer lifetime value in one dashboard. So, they can also access other analytical tools such as segmentation or ad-hoc reporting. 

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